To show that replacement tires are engineered to original equipment standards, an OE marking is embossed into the sidewall of a tire, showing which car manufacturer it has been designed for.
Goodyear is working with over 600 car manufacturers
(Star) BMW group
AO Audi (original)
MO Mercedes (Original)
AR Alfa Romeo
Porsche
Maserati Genuine Tires
A chart showing which marks correspond to which manufacturers on this page.
| Original Equipment Manufacturer | Sidewall marking | Explanation |
| Alfa Romeo | AR | Alfa Romeo |
| Aston Martin | AM | Aston Martin |
| Audi | AO AOE RO1 |
Audi Original Audi Original Extended (ROF) Audi Quattro |
| Bentley | B | Bentley |
| BMW | * | “Star” marking |
| BMW & Mercedes | * MO(E) | "Star" marking & Mercedes Original (Extended) |
| Ferrari | K1, K2, K3 | / |
| Jaguar | J | Jaguar |
| Lamborghini | L | Lamborghini |
| Land Rover | LR | Land Rover |
| Jaguar & Land Rover | JLR | Jaguar Land Rover |
| Lotus | LS | Lotus Exige S |
| Maserati | MGT | Maserati Genuine Tires |
| Maserati & Jaguar | MGT J | Maserati Genuine Tires & Jaguar |
| McLaren | MC | Mclaren |
| Mercedes | MOE MO MO1 |
Mercedes Original Extended (ROF) Mercedes Original Mercedes Original (for AMG models) |
| Nissan | NR1 | Nissan GT-R Nismo |
| Porsche | N0, N1, N2, N3, N4, N5, N6 | |
| Tesla | T0, T1, T2,… | Tesla Original |
| Volvo | VOL | Volvo |
